The retail landscape is undergoing a seismic shift, driven by evolving consumer expectations and the relentless march of technology. As ecommerce continues to dominate, retailers are under immense pressure to deliver seamless, frictionless shopping experiences. Bolt, the leading checkout technology platform, is addressing this challenge head-on by launching its enterprise product on Salesforce AppExchange.
Bolt’s pre-built integration seamlessly plugs into Salesforce Commerce Cloud, empowering merchants to elevate their checkout experience and boost ecommerce performance. By offering one-click checkout, passwordless login, and access to a data-rich network of 80M+ US shoppers, Bolt simplifies the shopping journey, reduces cart abandonment, and increases conversions—all while retaining the retailer’s unique brand look and feel and existing tech stack.
The deepened partnership between Bolt and Salesforce marks a significant milestone for the retail industry. By combining Bolt’s checkout expertise with Salesforce’s powerful commerce platform, retailers can now deliver exceptional shopping experiences that drive customer loyalty and satisfaction.
“Bolt is a welcome addition to AppExchange, as it accelerates business transformation for customers by offering a frictionless checkout solution for retailers,” said Alice Steinglass, Executive Vice President and General Manager, Platform, Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
Bolt has already proven its value—helping leading retailers such as Kendra Scott and Lilly Pulitzer improve conversion. By leveraging Bolt, these merchants have grown improved customer satisfaction and reduced cart abandonment—leading to increased revenue.
"We were able to seamlessly integrate Bolt into our checkout process, preserving our brand's unique look and feel throughout the shopper journey," said Brad Power, Senior Director Digital Product & User Experience at Kendra Scott. “The ease of implementation has allowed us to enhance the shopping experience while staying true to our brand identity—and the performance impact speaks for itself.”
"At Lilly Pulitzer, maintaining flexibility in our technology stack was key, and Bolt provided us with a lightweight solution to do just that,” said a spokesperson from Lilly Pulitzer. “By tapping into their robust network 80M+ US shoppers, we have improved the lifetime value of our current shoppers while broadening our reach to a new, highly-engaged audience.”
“Today, the retail space is more competitive than ever. Merchants are working diligently to increase conversion rates and user satisfaction,” said Justin Grooms, CEO of Bolt. “At Bolt, we are excited to collaborate with Salesforce to offer merchants on AppExchange to provide an integrated, efficient checkout process that boosts their ecommerce performance.”
The integration of Bolt into Salesforce Commerce Cloud helps simplify the checkout process, enhances customer experiences, and provides valuable data insights to retailers. This partnership promises to accelerate ecommerce’s digital transformation—empowering retailers to thrive in the modern era of online retail.
As the landscape continues to evolve amidst challenging macroeconomic conditions, partnerships like this will be essential for driving innovation and long-term success for retailers worldwide.